From resorts and hotels to summer camps, gyms, and promotional events, beach towels are practical, versatile, and frequently reused. They’re not just accessories for a beach day—they’re tools that can enhance comfort, cleanliness, and even branding when sourced wisely.
This guide will explore:
- What makes beach towels different from regular towels
- Why businesses buy wholesale beach towels
- Tips for choosing durable, comfortable options
- Practical uses beyond the beach
- How to care for bulk inventory of beach towels
What Makes Beach Towels Unique?
While all towels serve the basic function of drying, beach towels are designed with specific qualities in mind:
1. Larger Size
Standard bath towels measure around 27” x 52”, whereas beach towels typically start at 30” x 60” or larger. The extra space lets users fully stretch out on the sand or cover more body surface after swimming.
2. Color and Design
Bright patterns, bold colors, stripes, and tropical prints dominate beach towel styles. They're made to stand out, both functionally (easy to spot on a crowded beach) and stylistically.
3. Material and Texture
While beach towels are often made of cotton, many use velour cotton—a sheared fabric with a smoother, softer surface ideal for lounging. The back usually features terry loops for absorbency.
4. Sand-Resistant & Quick-Drying
Quality beach towels are woven to minimize sand clinging and to dry faster under the sun—a must for multiple dips during a beach day.
Why Buy Beach Towels in Bulk?
Businesses across various sectors use bulk beach towels regularly. Buying them individually isn’t cost-effective or consistent in quality—this is where wholesale beach towels come in.
Cost Savings
Bulk pricing significantly lowers cost per unit, especially for large events, camps, or resort chains needing hundreds of towels.
Uniformity
Whether you’re running a hotel or hosting a branded giveaway, you want all your towels to match in size, color, or design for a cohesive guest experience.
Fast Turnaround
Wholesale suppliers offer quick shipping on high-quantity orders, especially important during peak seasons like summer or spring break.
Customization
Blank beach towels ordered in bulk are ideal for embroidery, printing, or promotional branding—perfect for corporate retreats, resort names, or product launches.
Who Needs Bulk Beach Towels?
Hotels & Resorts
Hotels with pools, beach access, or spas often provide branded beach towels to guests. Larger towels offer more comfort and enhance the perceived value of a stay.
Summer Camps
Children and teens attending outdoor camps use beach towels constantly—for swimming, drying, or even as picnic mats. Buying in bulk ensures enough towels are available and easily replaceable.
Gyms & Aquatic Centers
Facilities with pools or steam rooms can offer beach towels as part of their amenities, especially for VIP members or premium service tiers.
Promotional Events & Corporate Gifts
Beach towels make for memorable branded giveaways. Their size allows space for logos and messages, while their utility ensures they won’t just be thrown away.
Retail & E-Commerce
Online towel businesses or lifestyle brands often stock up on wholesale beach towels to prepare for seasonal demand.
What to Look For When Choosing Beach Towels
✅ Material
- 100% Cotton: Soft and breathable, best for drying off
- Velour Cotton: Great for lounging, silky feel, easy to print on
- Microfiber: Lightweight and fast-drying, though less plush
✅ GSM (Grams per Square Meter)
GSM reflects the density of the towel. Higher GSM means more absorbency and softness.
| GSM Range | Use |
| 250–350 | Lightweight, good for budget or single use |
| 400–500 | Balanced softness and durability—ideal for hotels |
| 600+ | Luxurious feel, spa-grade towels |
✅ Size
Larger towels are more functional. Ideal sizes include:
- 30" x 60" – Standard beach towel size
- 35" x 70" – Oversized for taller individuals or couples
- Round Towels – Trendy and ideal for social media appeal
✅ Colorfastness
Ensure towels are vat-dyed or reactive-dyed to prevent color bleeding in hot washes or under the sun.
✅ Stitching & Edge Quality
Double-stitched hems reduce fraying and extend towel life, which is especially important when used by multiple guests or washed frequently.
Maintenance Tips for Bulk Towels
To maximize the life of your beach towels—especially in a business setting—follow these laundry and storage guidelines:
- Wash new towels before first use to remove excess dye and lint
- Use mild detergents; avoid fabric softeners (they reduce absorbency)
- Tumble dry on low or hang in sunlight
- Store folded towels in a dry, well-ventilated area
- Use bleach-safe options only where necessary (some colored towels may fade)
Creative Uses of Beach Towels Beyond the Beach
Beach towels are surprisingly versatile:
- Yoga & Stretching Mat Substitute – Great for outdoor sessions
- Picnic Blanket – Lightweight and easy to carry
- Cover-Up or Sarong – Stylish and functional for beachgoers
- Sun Shade – Hung between umbrellas or trees
- Souvenir or Gift – Especially when customized with logos or locations
Businesses can repurpose towels creatively for marketing or customer engagement—offering value long after an event or stay.
Planning Ahead: When to Order Beach Towels
Because demand peaks seasonally, it’s best to plan ahead:
- Early Spring: Ideal time for summer stock preparation
- Late Fall: Off-season discounts on bulk beach towels
- Holiday Season: Custom beach towels as gifts or product promos
Ordering in advance ensures you get the right quantity, color, and quality without facing inventory shortages.
⚖️ Comparing Beach Towels vs. Bath Towels
| Feature | Beach Towel | Bath Towel |
| Size | Larger | Standard |
| Design | Bright & Bold | Subtle or Solid |
| Intended Use | Outdoors, Lounging | Indoor, Post-bath |
| Material | Velour, Cotton | Cotton or Terry |
| Portability | Often Lighter | Heavier |
While they may appear similar, their functions and environments are entirely different.